Why Most Marketing & Advertising Including Most DIRECT RESPONSE Marketing & Advertising WOEFULLY UNDERPERFORMS... and the SINGLE MIND-SHIFT you MUST MAKE or risk wasting up to 100% of every dollar you spend to bring in business.
3 Deadly Copywriting Mistakes That Kill Profits and Slaughter The Bottom Line - Making even one of these mistakes is a DEATH SENTENCE for your promo. Avoiding these mistakes opens the door to an avalanche of sales, cash flow and profit.
Why average sales letter, print ad, or funnel copy gives you a puny ROI... and how POWERFUL SALES MESSAGES written by a pro... may DOUBLE, TRIPLE, QUADRUPLE - or 10X response.
The Invisible Structure Of Persuasion - How the BEST copywriters persuade in print - and how knowing their secrets empowers you to a write stronger copy for yourself, or evaluate the persuasive impact of another writers work before you hire them. And much more...